Biswas, Sanjib, Aparajita Sanyal, Ankusha Roy Chouwdhury, and Hiya De. “A Soft Computing Approach for Investigating the Dominance of Femluencing and Brand Evangelism on Customers’ Purchase Intentions”. Computer and Decision Making: An International Journal 2 (May 26, 2025): 645–670. Accessed August 18, 2026. https://comdem.org/index.php/comdem/article/view/14215.